Credits, plans and subscription

How credits work

Every complete conversation with a lead uses one credit.

• A conversation covers the entire interaction with the same lead, from the first message until it closes: it can last 2 hours or several days, include follow-ups and re-engagements, without consuming extra credits.
• The counter resets automatically at the start of each billing cycle.

Leads from posts and comments are not charged

If a lead comes in because they reply to one of your posts or stories, or comment on a reel or post, that lead does not use a credit. You can turn on comment replies and story CTAs without worrying that every interaction eats into your plan’s conversations.

The Credits page shows a bar with what you’ve used against what your plan includes, and the wording follows how you’re billed:

• Monthly billing — the bar measures the credits used this month against the credits included per month.
• Annual billing — you get the whole year’s volume up front, so the bar measures the credits used this year against the credits included per year. It isn’t split by month: you can spend more in a busy month and less in a quiet one, and the counter only resets when the subscription renews.

BUSINESS plan

This is the current ZeroChats plan. It’s available with monthly or annual billing. The annual one bundles the whole year’s conversation volume.

Limit	BUSINESS (monthly)	BUSINESS (annual)
Businesses	Up to 10	Up to 10
Accounts (Instagram or WhatsApp)	1	Up to 3
AI agents	Unlimited	Unlimited

The account limit is shared between Instagram and WhatsApp: every connected account, whatever the channel, takes up one slot.

Change effective July 15, 2026

As of July 15, 2026, the number of included accounts is: BUSINESS monthly includes 1 account and BUSINESS annual includes up to 3 accounts. Before that date, both variants included up to 10. The limit counts Instagram and WhatsApp accounts the same way.

The conversations included depend on your subscription. Your exact limit is the one shown in the bar on the Credits page.

If you hit the conversation limit, you can buy additional packs. Purchased credits:

• Never expire: they stay available indefinitely.
• If you don’t consume a pack during the month, the remaining credits roll over to the next month.

More detail on how to create AI agents in AI Assistant.

Automatic credit top-up

So you never run out of credits in the middle of a campaign, you can turn on automatic top-up. When your available credits drop below the minimum you set, ZeroChats automatically charges your saved payment method and adds the credit pack you chose.

You set it up from the Credits page by turning on Automatic top-up:

• Pack to buy: the credit pack that will be added on each top-up.
• Minimum credits: the threshold that triggers the purchase. When your available credits drop below that number, the pack is bought automatically.

Save the settings to activate it. You need a saved payment method, and you can turn off the top-up at any time from the same page. Credits bought automatically follow the same rules as manual packs: they never expire and add to whatever you already have.

Connecting more accounts than your plan includes

Your plan’s account limit is shared between Instagram and WhatsApp. If you try to connect more accounts than your plan allows, you have two options:

• Buy extra accounts: you can add additional accounts from the panel by choosing how many you need. Each extra account works for Instagram or WhatsApp interchangeably. They are billed separately each month, and the price per account is shown before you confirm the purchase.
• Upgrade your plan if the annual variant or a higher plan already covers what you need.

If you already had more accounts connected than your current plan includes (for example, after a change in limits), the accounts that fall outside the plan stop responding automatically and you’ll see a notice on the business panel inviting you to buy more accounts to reactivate them. The ones within the limit keep working normally; order is respected by connection age (the oldest ones stay active first).

PRO plan (discontinued)

Discontinued plan

The PRO plan is no longer available for new subscriptions. Only accounts that already had it can keep using it with their current limits.

Limit	PRO
Conversations	500 per month
Businesses	1
Accounts (Instagram or WhatsApp)	1
AI agents	Up to 3

Academy and free credits

ZeroChats includes an Academy section with video tutorials organized by topic (AI agent, sales links, CRM, follow-ups, configuration, comments, statistics).

Completing lessons unlocks free credits that are added to your account.

Cancel your subscription

Cancelling is done from the Subscription section:

1. Open Subscription. You’ll see your current plan, your extra accounts and the access to the billing portal.
2. Scroll to the bottom of the page and click the Cancel subscription link.
3. First we offer you a 1-on-1 call in case the problem can be solved; if you’d rather go on, click Continue with cancellation.
4. Answer the questions about the reason and confirm. The subscription stays active until the end of the period you’ve already paid for.

Pause instead of cancelling: ZeroChats Standby

On a monthly plan, the last step of the cancellation offers you ZeroChats Standby: a paid pause that freezes your current price until you come back. If you cancel and return later, keeping the same price isn’t guaranteed; with Standby, it is.

• Click Freeze my price to choose it, or Cancel anyway to go ahead with the cancellation.
• Your plan keeps working as usual until the end of the period you’ve already paid for. From that date the account switches to Standby; until then, Subscription shows the date of the switch and a Keep my plan button in case you change your mind (free of charge).
• During Standby your account, setup and leads stay exactly as they are, but the AI doesn’t reply and no follow-ups go out. The Standby fee is charged every month and is shown in the offer itself before you accept it.
• To come back, go to Subscription and click Reactivate my plan. Your plan is charged at that moment, at your usual price, and whatever was left of the Standby month is taken off that first payment. If the charge fails, the account stays in Standby: check your payment method under Manage subscription and try again.
• If, while in Standby, you decide to leave for good, use the same Cancel subscription link.

Annual plans have no cancellation link

On an annual plan, Subscription only shows the Talk to your advisor card: cancellation, like any other change to the plan, is agreed with that person.