Reels and Posts

What it is

ZeroChats isn’t limited to DMs: it also manages comments on your Instagram Reels and Posts. It can reply to the comment publicly and, on top of that, open a private DM so the AI agent can continue from there.

Public comment with a keyword → random public reply + private DM with the content.

How to configure it

The Reels and Posts screen offers two main toggles:

Toggle	What it does
Reply to comments publicly	Posts a public reply to the comment, picked at random from the replies you have configured.
Reply to the comment and send the content privately even if the keyword doesn’t match	After the public reply, ZeroChats opens a DM with whoever commented so the AI can continue the conversation, even if the comment didn’t match any keyword.

Comment reply

Configure a list of short replies. Each time a comment arrives on one of your reels or posts that triggers the public reply, ZeroChats picks one at random from the list.

Recommendation

Use messages that thank the comment and let the user know you’ve messaged them privately. Avoid identical repeated texts: varying the replies is what makes it feel human.

Keyword + Link delivery

When a comment matches a configured keyword, ZeroChats sends the associated reply by DM. If there’s a match, the AI agent’s DM reply is skipped — for the AI to pick the conversation back up, the lead will need to respond or you’ll need to have follow-ups active.

For each keyword you can define:

• Keyword and match type: Equals (exact match) or Contains (partial match).
• DM reply: one or more messages (one per line).
• AI (optional): if you want the lead assigned to a specific agent. Defaults to the business AI.
• Publication (optional): limit the keyword to a specific reel or post. If you don’t choose, it applies to All publications.

Typical case

Campaign example

You publish a reel with “Comment INFO to receive the free PDF”.

1. You create the keyword INFO (type Equals) pointing to that reel.
2. You associate the reply with the link to the PDF.
3. Anyone who comments “INFO” automatically receives the DM with the resource.
4. The conversation stays open in Discovering state and the AI takes over from there when the lead replies.

Using the same keyword on multiple publications

Is it possible to use two keywords with the same name for two different publications? For example, Post 1 has the keyword INFO and Post 2 also has INFO.

Yes, you can do it, as long as each keyword is assigned to a specific publication from the Select publication dropdown.

If the keyword is created without assigning a specific publication (it stays on All publications), it won’t work when another one with the same name exists.

Requirement

If you’re going to reuse the same term across multiple posts, none of the keywords can stay on All publications. Each one has to point to a specific post or reel.

Best practices

• Keep between 3 and 5 varied public replies so they don’t look like a template.
• For specific campaigns, always restrict the keyword to the campaign reel or post; that way it doesn’t fire replies on old publications.
• If the comment doesn’t match any keyword and you want the AI to keep managing the lead, also enable Reply to the comment and send privately.

If the content doesn’t arrive by DM

If the lead comments a valid keyword but doesn’t receive the private message, it’s usually due to one of these causes:

• The lead doesn’t allow messages from your account (their Instagram privacy blocks it).
• You have ManyChat active and it’s intercepting the comment before ZeroChats. Run only one of the two automations per publication.
• Meta failed to deliver the DM. It’s an intermittent failure on Meta’s side (it also happens with ManyChat). If it’s a one-off, nothing needs changing; if it repeats, check the Instagram connection status.